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A snapshot of key takeaways:

On emerging technologies: "We're focusing on attribution modeling and understanding the ROI of traditional events...with tools like RightMessage to better understand anonymous web traffic..." - Michael Krachon

"The increasingly relevant integration of marketing automation and CRM tech platforms will no doubt be powered by AI in the future." - Ayaz Malik

On tools Medtronic utilizes in their innovative strategies: "Omnichannel marketing, email, and marketing automation, augmented/virtual reality and Google Adwords (creating content that'll allow optimal SEO)" - Nick Wanliss

On continued challenges: "Utilizing social media as a medical device marketer is still a challenge. Even though social channels are immensely powerful yet medical device industry has to witness its power." - Grima Mehta